The Purple Guide

Case Study

The Brief:

To research, consult and co-author version 2 of the Festival Industry supplementary guidance on Covid-19 for the Purple Guide, in collaboration with DCMS, Public Health England, Association of Independent Festivals, UK Live Music Group and leading Festival Industry figures.


Jennifer Mackley, worked alongside Coventry University to establish a framework document, identifying planning and risk management processes to support the return of the Festival Industry during the current pandemic. The challenge to approaching complex operational scenarios was facilitated through workshops with event organisers, and clearly tying in recommendations with Government established scientific principles. Adapting, and reviewing documents in a constantly evolving scenario saw the eventual publication of an interim document in April 2021.