Commissioned to develop a long-term event strategy for Bristol Parks; diversifying the existing event programme and generating income for the local authority.
A 5-year plan was produced including a review of the existing programme, as well as proposals for supporting administrative and fee structures, licensing and Safety Advisory Group recommendations.
Bespoke planning and recommendations for individual sites were proposed – covering event genres, potential audiences and long-term infrastructure improvements. The strategy was underpinned by interviews, workshops, national case studies, competitor analysis, 5-year financial projections.
The Strategy has been adopted by Bristol City Council and supports proposals for new events in the City.